Svizera Health Remedies (SHR) is a pharmaceutical Over-The-Counter (OTC) and Fast Moving Consumer Goods (FMCG) products Marketing Division primarily catering to Baby Personal Care, Men’s healthcare, Women’s healthcare, and Family Care products. SHR is a marketing division of Maneesh Pharmaceuticals Limited (MPL) - one of the leading pharmaceutical companies in India.
Maneesh Pharmaceuticals entered the OTC segment through Svizera Health Remedies in the year 2006, subsequent to the acquisition of the Smyle brand from Kopran Pharmaceuticals. This strategic acquisition and innovative marketing exercise from MPL has seen the Smyle brand witness a phenomenal growth not only in India but across the world addressing diverse markets in America, Europe, Asia-Pacific and the African sub-continent.
The Smyle brand has pan-India presence at all the major chemists and retail outlets and commands high recall and brand equity in the market place. Since the realignment under the Svizera umbrella in 2007, the Smyle brand recorded a phenomenal 300-percent growth in revenues within the first six months of operations.
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